About

I’m Mary Joanne Lucena, please call me ‘MJ’. I am a global designer based in Illinois, working at the intersection of creativity, strategy, and execution.

With a background spanning graphic design, textiles, cultural heritage, entrepreneurship, and digital marketing, I bring a holistic approach to every project—combining visual storytelling with a strong understanding of business and audience impact.

I’m the former founder of IPSUM PH, a Manila-based digital marketing solutions company, where I led cross-functional teams and developed creative strategies for a range of brands. That experience shaped how I approach design today: not just as an output, but as a tool to drive clarity, connection, and growth.

My work is grounded in both structure and intuition—balancing creative exploration with practical application. I’m particularly drawn to projects that require translating complex ideas into thoughtful, engaging visual experiences.

Having worked and studies across cultures—from the fast-paced creative landscape of Australia and Manila to my current base in Illinois—I bring a perspective that is both globally informed and deeply intentional.

At its core, I believe design is not just about how something looks—but how it works, communicates, and resonates.