Harana Studios began as a reflection—inspired by the Filipino tradition of serenade, where every gesture is an offering made with intention.What started as a quiet idea became a way of working: to call, to express, and to connect—through design.

For Piranha Offroad Australia, I led the creative and art direction of a product demo reel designed for global exhibition platforms—including the 2023 SEMA Show in Dubai and Los Angeles, as well as The National 4x4 Outdoors Show in Melbourne.

IPSUM PH was conceived as more than just a digital presence—it was built as a living extension of the agency’s philosophy: thoughtful, strategic, and design-led.